Today's newsletter was written and curated by Popsugar shopping director & social host Sarah Wasilak.

A 2-Up Collage Image of a Makeup Brush Set and Ninja Air Fryer

Early Black Friday Sales Are Already Here

I know, I can hardly believe it either. I mean, this pretty much means it's Thanksgiving, right? But, lo and behold, it's true — sites are already running holiday sales for Black Friday and Cyber Monday that extend all month long. While the majority of early deals will drop next week, I sifted through our editors' go-to brands to determine which highly-coveted products are already marked down. And while your initial thought may be to wait it out, some retailers (like Ulta and Amazon) are actually discounting specific brands in waves, so you've really got to pay attention . . . just kidding, I promise I'll keep doing the hard work for you. Here's what's already on sale that might be attractive to you right now.

Ninja Air Fryer XL ($100, originally $180)
Morphe Oat Latte 5-Piece Face & Eye Brush Set ($25, originally $35)
Clinique Smart Clinical Repair Collagen + PDRN Cream ($51, originally $68)
Cozy Earth Complete Luxe Bath Bundle ($309, originally $364)
Lovesac CitySac Insert + Cover ($360, originally $600)
SONY Noise Cancelling Wireless Headphones ($378, originally $460)
Litter-Robot EVO Starter Bundle ($766, originally $851)
Serta iComfort Mattress ($899, originally $1,099)

Shop Early BFCM Deals

Graphic Art With Photos of Gifts and Sarah Wasilak

Hold Up: Our Favorite Holiday Gifts

Chances are, if we're recommending you purchase something for your loved ones this holiday season, it's because it's a product many of our editors have tested. Although, I won't lie, I definitely also sprinkled some wish-list items into my personal gift guide this year. That being said, if it's coming from a brand I trust, it's probably pretty well-vetted. And for this week's newsletter, I decided to share the top five items I'm 100 percent sure about across categories. Whether you're shopping for a best friend, partner, or family member, these items have been in my own life for a while and they've done exactly what this section promises: they've held up.

For the smoothie lover: Beast Mini Blender Plus ($129)
For the new mom: Lovevery The Realist Play Kit ($132)
For the runner who can't stop, won't stop: Hyperice Hypervolt Go 3 Massage Gun ($149)
For the one who gets through TV series faster than anyone you know: Minky Couture Plush Blanket ($283)
For the beauty treatment queen: Shark CryoGlow Mask ($349)

Shop Our Editor Gift Guide

What We're Shopping

The 12 Best Sephora Savings Event Deals, From Olandria’s Foundation to Hailey Bieber's Blush

You've got less than a week left to benefit from the Sephora Savings Event, and our beauty writer rounded up the bestsellers that are marked down, plus tips for navigating the buzzy sale.

READ MORE→

34 Unique Holiday Gifts For Women in Their 30s, Starting at $12

Even if you're just adding to cart without checking out, now's the time to start brainstorming gifts for the 30-something woman in your life. You can't go wrong with our gift guide, curated by women who are actually in their 30s. You're welcome.

READ MORE→

Editor's Picks: Hot For the Holidays

Aerosoles Kitten Heel Bootie

A sparkling holiday party shoe that's actually comfortable.

$160

Aeston West Cleansing Nectar

The most luxurious way to wash your face.

$58

Sportiqe Billy Joel x New York Knicks Dove Drake Hoodie

A gift for your favorite New Yorker.

$109

Everlane The Half-Zip Sweater in Luxe Merino

Cozy-chic in all the right ways.

$148

Now You Know

Before you go, here are more stories from Popsugar that should be on your radar.

We caught Millie Bobby Brown admitting to some naughty behavior.
This is our favorite retailer for a quality sweater restock this time of year.
We asked runners why they run the big 26.2. If you're thinking about running a marathon, allow this to inspire you.

Popsugar’s 2026 Sex Award Winners Are Here

There's a lot to feel good about in the pleasure department. From vibrators and spicy games to lingerie and lube, our team of editors and experts tested hundred of items to find the 15 sexiest products ever.

For more from PS Shopping, click here.

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As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.